Understand the technologies that enable better cx
CIOs are responsible for making superior Customer Experience (CX) achievable by investing in the right technology.
So what tools are available, how do they fit together and what roles do they play in the enterprise?
In this ebook we outline the seven tools that make up the complete CX stack. They are grouped according to their functions as either technologies for:
- Acquisition (increasing sales)
- Retention (monetising relationships)
- Efficiency (leveraging investments)
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